In the financial industry, no matter if we talk about banks, loan companies or brokers, it’s one thing – that the client would trust us enough to entrust his money. The first impression is extremely important. If a person detects any weakness in the company’s strategy or in its very appearance, he will immediately give up our services and look for another company. A good first impression is usually obtained through the website.
Good opinion and references are extremely important in the case of financial companies. The more people will be able to say something good about the company, the more new customers will knock on the door. Currently, many people look for such information on the Internet, so it is worth immediately presenting everything to the contractor, like on a plate.
It is best to choose three or four institutions that can be known in a certain environment and place their references on the footer of the site. It is enough to simply place the logo and names of these companies under the referral header. Many customers also attach importance to the opinions of private persons, hence you can consider a separate subpage on which such assessments will be expressed. Of course, all with the consent of these customers.
If the company is just opening its doors, it can be difficult because of the lack of contractors you just want to get. However, it is worth considering who could put our advertisement – it can be a well-known portal or newspaper. Then, in the footer of the website you can put their names under the heading “They wrote about us”. By waiting and slowly gaining customers, expand the subpage with the recommendations of other companies and individuals.
The appearance of the page
Great importance has to be attached to the very appearance of the website. Starting from the color scheme, which must be serious and toned down, the appearance of the fonts and the placement of individual elements ending.
A colorful website can attract a client but does not seek financial services. Nobody likes to joke about their money. Their investment is deadly serious for the client and such a mood should be worked out through the website. It is also worth carefully analyzing what information should be on it, and what is worthless and not important for the visitor. The category of significant ones certainly includes services performed. Thanks to this, the client will know that he certainly came across the right company. It is also worth putting all the advantages and statistics of the financial products offered.
If it is a way of investing, let it be graphs showing the rate of return, but it is also worth informing about possible risks. An indispensable element of the website for loan companies should be a loan calculator and a table of fees and commissions. Hiding such information may attract a client who will come for an offer and may even use services, but certainly will not give a positive opinion.
There are two factors that determine the popularity of companies in the financial industry. The first is an attractive and credible offer, which was discussed earlier. The second is quick and efficient contact with the client. Nobody will wait for days and weeks for a specific offer, but will opt for someone else’s services.
That is why the appropriate tab on the website is very important, where the customer will not only know the address of the headquarters and main phone numbers, but also can send a message via the contact form. A very common practice is also the possibility of chatting with a consultant. More and more people prefer such anonymous conversations that will allow you to get to know all the interesting details without revealing your phone number.
Regardless of what elements will be finally placed on the website, you must also take into account the growing popularity of tablets and smartphones. The website must be programmed using responsive technologies, so that the displayed page will be the same regardless of the type of device that connects to the Internet.